Challenge: Convert the number of small, independently run restaurants offered on DoorDash via a landing page for DoorDash for Merchants.

Approach: Given the simple, reassuring, and casual Friday professional tone of the DoorDash brand, I approached this project intending to keep language straightforward, efficient, and friendly. With numbers at the top conveying the concrete benefits to the small business, I outlined the softer benefits of achieving success and growing within the community. Finally, I expressed the ease of the signup process and the support offered to small businesses throughout their partnership.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.